2011 Landing Page Optimization Benchmark Report

November 16, 2011
Filed under: Big Course(Most Valuable) 

2011 Landing Page Optimization Benchmark Report

http://www.sherpastore.com/LandingPageOptimizationBMR.html

Value: $397
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173 Charts and analytical commentary
Research from 2,673 B2B and B2C marketers
Special sections on LPO tactics, testing, actionable metrics, budgeting and ROI
Testing methodologies and learning resources
Marketer insights on optimization tactics
17 page elements optimized in 2010
Marketer insights on identifying optimization opportunities
Key findings: Website objectives,transactional data, test validation and more
View LPO Benchmark excerpt below

Research on How to Maximize the ROI of Your Website Traffic

Marketers know that one of the fastest ways to increase sales is to optimize landing pages. Landing page optimization (LPO) has gained momentum of late, because it provides opportunities for marketers to improve performance — not only of their Web pages, but also of related marketing activities that drive traffic, from search and email to social media.


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